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Ideas

Assessing Idea Potential

Scott Anthony of Innosight Ventures writes a blog on the Harvard Business Review, and in a recent review of a number of new technologies, shared the two questions he uses to assess an early-stage idea’s potential:

  1. Does the idea promise to make it simpler, easier or more affordable for people to do what they were already trying to do?
  2. Does the company have a unique ability to deliver against the idea’s promise?

 

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About Margaret Gold

Margaret is an innovation and business launch specialist in the mobile industry, one of the organisers of Over the Air (the annual mobile developer hack-a-thon event), and the founder of The Mobile Collective.

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