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The Art of the Mantra

I’m watching a video of Guy Kawasaki presenting the Art of the Start at the University of Edinburgh ( in a barely populated room – what gives?) and he’s making some really good points about creating a Mantra, not a Mission Statement. Complete with references to the Dilbert Mission Statement Generator.

It’s getting me thinking about a snappy three word mantra that we can adhere to, that makes it clear what we’re all about at the Mobile Collective. Here’s what comes to mind off hand:

  1. Innovate or Die
  2. Collaboration is the Future of Work
  3. Make Ideas Happen
  4. Bridge the Innovation Gap

I’m not convinced about any of them just yet…but you get the idea.



About Margaret Gold

Margaret is an innovation and business launch specialist in the mobile industry, one of the organisers of Over the Air (the annual mobile developer hack-a-thon event), and the founder of The Mobile Collective.


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