I’m watching a video of Guy Kawasaki presenting the Art of the Start at the University of Edinburgh ( in a barely populated room – what gives?) and he’s making some really good points about creating a Mantra, not a Mission Statement. Complete with references to the Dilbert Mission Statement Generator.
It’s getting me thinking about a snappy three word mantra that we can adhere to, that makes it clear what we’re all about at the Mobile Collective. Here’s what comes to mind off hand:
- Innovate or Die
- Collaboration is the Future of Work
- Make Ideas Happen
- Bridge the Innovation Gap
I’m not convinced about any of them just yet…but you get the idea.