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Assessing Idea Potential

Scott Anthony of Innosight Ventures writes a blog on the Harvard Business Review, and in a recent review of a number of new technologies, shared the two questions he uses to assess an early-stage idea’s potential:

  1. Does the idea promise to make it simpler, easier or more affordable for people to do what they were already trying to do?
  2. Does the company have a unique ability to deliver against the idea’s promise?



About Margaret Gold

Margaret is an innovation and business launch specialist in the mobile industry, one of the organisers of Over the Air (the annual mobile developer hack-a-thon event), and the founder of The Mobile Collective.


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