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The Business of Personal Data

Experientia’s Putting People First blog has picked up on an interesting report about the commercialisation of Personal Data:

The World Economic Forum just came out with a report, “Personal Data: The Emergence of a New Asset Class,” that surely is going to raise some controversy, as it explores what it means to commercialise personal data and make good money doing so.

Personal Data: The Emergence of a New Asset Classlooks at the necessity to rethink personal data as an economic asset class, as it has the potential to represent untapped opportunities for economic growth and social benefit, whilst the issues of movement and protection of data must also be addressed.

There are many interrelated and complex cultural, business, technology and policy trends shaping the personal data ecosystem, and the report presents a user-centric set of recommendations for individuals, private enterprise and policy-makers, highlighting five key areas for collective action:
1. Innovate around user-centricity and trust.
2. Define global principles for using and sharing personal data.
3. Strengthen the dialogue between regulators and the private sector.
4. Focus on interoperability and open standards.
5. Continually share knowledge.

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About Margaret Gold

Margaret is an innovation and business launch specialist in the mobile industry, one of the organisers of Over the Air (the annual mobile developer hack-a-thon event), and the founder of The Mobile Collective.

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